For Henkels Spee spot "Waschbar" a new colour trail and digital Spee bottles had to be created. I worked as Inhouse Animation and Art Director for Freshcells on this project and provided the complete 3D effects.
My main task was to create a new look and feel for the colour trail, the Spee fox drags through the scene to colour up his surrounding.
My suggestion was to use Maya fluid dynamics to create a trail that felt a bit like the product itself - a liquid detergent that flowed through the scene like a fluid in a water tank.
Later I added several other layers like bubbles and ripple effects that would enhance the look even further.
In addition I created photo-realistic renderings of the Spee bottle. To combine the bottle perfectly with the live action footage, I animated digital rough models of the actress and the
fox in order to have their moving shadows and reflections on the bottle. Compositing and further post-production was provided by Chamaeleon Digital Vision.
AGENCY:Stöhr
FILMPROD.: NewId
3D-PROD.: Freshcells
ANIMATION DIRECTION: Tim Weimann



WASCHBAR