Seed in Frankfurt asked me to create a colorful wonderland of flowers, fruits and yoghurt for Danone. This spot was a fantastic experience as I was Animation Director and live action Director in one person. This gave me the chance to have full control over each shot so that it would later fit perfectly into our plans for postproduction and so that live action plates and 3D could become a harmonic unity.
Key slogan for this spot was “Fantasia lets you taste buds bloom!”. Tasting Fantasia, a woman dreams away into a fantastic world, where she sails on a sea of yoghurt and flowers open up to present tasty fruits. As we wanted to have a very painted look for the flowers it took us some time to find the right visual mix of realistic looking fruits and yoghurt and painterly elements like the plants and the blue sky. Before this spot I would not have expected the food shot to be one of the most difficult things on this project. Nobody who has done this before knows how hard it is to let cherrys