TEAM ACTIMEL On this job I worked as animation director and character animator for Seed in Frankfurt. Agency Young & Robicam wanted to have a dynamic and action loaded spot for the soccer world championship to promote the new giveaways packed with Actimel.
My concept was to show the Actiteam not only playing soccer but to exaggerate their moves to wild acrobatic actions.
The client wanted to stress the team spirit of their three heroes and to show them as near as possible to each other. In the animatic stage we had to rework several shots with big moves as they brought the team apart. In the end we were able to combine team spirit and action moves. The “Actimel Kids” spots were formerly done by a company in Spain and Seed had to remodel and reset up all figures. As the client wanted to save budget the old end sequence was
combined with the new animation. In-house artist Thomas Kuczera was responsible for the great setup. Talented Christoph Düll worked on modeling, shading and animation. Freelancer Pedram Taghdisi created additional character animation for the spot.
Animation is like soccer, it`s a teamsport!
Go Actimel Team! Go! Vuvuzela-Actimel-Soccer-Power-Action!
AGENCY: YOUNG & RUBICAM
POST: SEED
